Big builders are gobbling up market opportunities across the country. To compete, other builders are deciding if they need to scale up or stay small.
What a difference a year makes. In BUILDER’S 2016 Local Leaders listing, Taylor Morrison wasn’t even among the top 10 home builders in the Atlanta market.
Fast forward to today, in the wake of its acquisition of JEH in May 2015 and Acadia in January 2016, and Phoenix-based Taylor Morrison has solidified its standing as the sixth-biggest builder in the third-hottest housing market in the country, with 528 closings in 2016, according to Metrostudy. That helped it leapfrog ahead of established Atlanta players Ashton Woods Homes (No. 9), Rocklyn Homes (No. 8) and Wilson Parker Homes (No. 7) in one fell swoop. That’s a big difference to what it would have taken to snatch up thatrelative market share by growing organically.
